





We sketched overlays from the actual course map, aligning headline stems with major ridges and marking aid-station dots as counters. Volunteers navigated easily, sponsors loved the continuity, and users shared photos of bibs beside peak signs. The typography became a mnemonic for the landscape.
A small brewery anchored labels to nearby watershed contours, pairing malt notes with elevation jokes. We simplified lines for cans, kept denser relief for posters, and built a social map where drinkers pinned favorite overlooks. Sales rose and locals felt respectfully seen rather than tourist-baited.